Search Engine Optimization - Part 1
Article ID: KB101552
Search engines are your customer's vehicle of choice for finding
web sites. The top 10 search engines outrank banner advertising and
all other forms of media in delivering qualified site visitors.
Studies show that consumers are 5 times more likely to purchase
goods or services as a result of finding a site through a search
engine listing rather than a banner advertisement. (Learn
Unfortunately, nobody has a magic formula to consistently guarantee
you top ranking with the engines. Most of the search engines use
different ranking formulas, and what works well at one site this
month, may not work well the next. The search engine environment is
in constant flux. Many things alter your site ranking, new sites may
have been added to the index, one of your competitors may have
resubmitted with a new strategy or, as frequently occurs, the search
engine may have changed its programming.
There are a seemingly endless number of companies that advertise
that they will give you "premium positioning" on the "top search
engines" for one low monthly fee. While there are some good
companies that provide quality services, you need to be careful if
you outsource this work. There are a number of "optimization"
techniques that SEO (Search Engine Optimization) companies have been
or are currently using that can actually get your site banned
from search engines! This also applies to site submission software.
A key point to remember is that search engines want good, solid,
unique content, not Spam, and they have geared their algorithms to
reward sites that deliver relevant content.
Do it yourself!
The only half-way affordable solution we have found is for you to do
your own search engine optimization and placement. Over the next few
months we will be helping you with tips and techniques to get your
site top placement. We hope you'll stick with us to learn more about
how to move your site to the top!
Next: Titles and Keywords
Greg is the CEO of Advantrics LLC, which is the parent company
for PixelMill and
Vivid Office. Greg has an
incredible background in FrontPage Development and Research, and
keeps up to date with the latest Search Engine News. He is the
author of the Search Engine article series from the PixelMill
PixelMill Newsletter, Volume 1 - Issue 7 : 12/01/2001
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