Global Tire Manufacturer

As one of the world’s leading global tire manufacturers, our client required a personalized intranet to keep their 30,000 users informed, connected, and productive at work and on the go.

Global Tire Manufacturer SharePoint Intranet Case Study

The Project

Our client required an energizing and engaging Office 365 intranet that holistically enhanced communication with its global associates. The client requested a personalized user experience that would surface relevant information for their global users, keeping them informed both globally and regionally. With these requirements in mind, we were asked to increase the functionality, accessibility, consistency, and efficiency of their intranet.

Some of the original context from this case study has been removed due to an NDA.


  • Office 365 / SharePoint Online

Site Type

  • Intranet


  • Manufacturing

Our Approach

Discover + Define

Personalization was key. We began our five-stage approach by analyzing the users’ pain points and needs and created a strategy to deliver a personalized global site that reflected the client’s unique culture and brand.

  • Current site analysis
  • Stakeholder interviews and user needs assessment
  • Define and document Business Requirements
  • Define and document the Functional Requirements

Innovate + Design

We redesigned the intranet so it was more inline with the client’s current branding guidelines bringing their company culture to their new digital workspace. The design style was heavily influenced by card style patterns, bold typography, and a cohesive color palette. We also incorporated personalized features such as My News, My People, My Events, Yammer, and Shortcuts to make the organizations’ global homepage more engaging and collaborative for their employees.

  • Wireframes
  • Mood board
  • Responsive designs for desktop, tablet, mobile
  • UI/UX prototype
  • Style guide

Develop + Refine

To address the global needs of our client’s team, we created a multi-language site so users from different regions could access the portal in their preferred language. We used list-based language snippets along with SharePoint language variation subsites for smoother user experience. We created regional pages for new items as well as region subscriptions via a custom O365 user property so that users could subscribe to news from their own region and see it quickly in a homepage roll-up. We also used Office Graph API to pull in calendar and coworker information for a personalized portal experience.

We integrated Yammer into the portal since our client’s associates were already heavy users of it. This allowed users to like and comment on news articles in a way that they were familiar with using.

Finally, by using a custom form hooked into a SharePoint list, we provided an easy way for all users to suggest news stories to corporate communications.

  • Front end and back end development using Microsoft Patterns and Practices
  • Quality assurance

Deploy + Streamline

  • Quality Assurance

Maintain + Engage

  • Training Videos
  • Maintenance contract

The Outcome

We successfully delivered an effective portal that captivated and engaged our client’s 30,000 associates by focusing on the end user and the organization’s needs while including personalization features that contributed to higher employee engagement and global communication.

``It's clean and easy to use. It's more focused and I love the Shortcuts option. It's a fresh and well needed change.``

— Senior Talent Acquisition Systems Specialist

``The site is more structured, ergonomic, and more intuitive. The ability to set preferred links simplifies access to all sections.``

— Internal Communications Manager

``The site brings a refreshed view with less noise. Most important, it's easy to use.

— IT Section Leader

``There are multiple ways to access the same information. Shortcuts allow quick access to frequently used links.``

— Retail Development Business Manager

``The new site is a huge improvement. It has great features such as customizing the homepage to highlight your key interests.``

— Interactive Marketing Manager

``The new search tool is one of the best improvements of the website. Search results are relevant, timely and can be filtered to more quickly.``

— Assistant Category Planning Manager

``The new Yammer integrations are nice to promote more engagement and feedback on news articles.``

— IT Risk and Security Architect

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