Follow up to Click Fraud or inadvertent clicks

Follow up: posted Oct 22
I talked with a Google rep who said many sites had less data to work with on the “performance report”, evidently Google made a lot of older data inaccessible. The other interesting development is Google finally assigned an account manager to the client, so now they at least have someone to go to.
The other day there was a story about Google’s Orkut property. Basically, ads were showing up, served by Google onto Orkut, next to photos and images that were not in good taste. Some advertisers were very offended. Google has a long way to go on making sure ads are appropriately targeted!
Aug 9 original posting follows
On behalf of a client, I recently investigated what appeared to be a case of click fraud on ads from Google’s Content Network. I am interested in feedback about the approach I took, and any suggestions people have of next steps. I think I’m at a dead end: the Performance Report I used is no longer available for the time period of when the ads were running. My full writeup is here.
There are some significant implications for Google, for advertisers and for sites. I have sent the report to a contact at Google in the hope that the details will help them create a better service. Advertisers should be cautious with running ads on Content Network. Sites that are running Google Ads should also be aware of what’s going on. There are many competitors for ad dollars. Many of them are junk. The challenge for legitimate sites will be to stay in Google’s good graces and not be perceived as a bad site. This will be a real challenge, because in the case of this particular client, 70 to 90% of the ads ran on sites that were of very low quality. The full PDF is linked to from here, or read the first few pages of the report online below. Not included: suggestions for Google or detailed data tables comparing specific URLs. See the extended entry.

Leave a Comment

Your email address will not be published. Required fields are marked *

Enter Code *

Filed Under


Are you preparing to launch a new #SharePoint intranet?

Don’t spring it on employees out of the blue. First, talk to as many of them as you can.

Planning is just phase one. For all of our tips, watch our recent webinar!

It's that time again! Join #Microsoft MVP & Regional Director, @EricOverfield on Thursday, October 28th, at 11:00 AM PST as he walks through #MicrosoftViva’s current state & offerings and what they mean to your #digitalworkspace right now.

It's the final countdown! Join @EricOverfield at 11am PST to learn about common pitfalls and paths to success when moving to #SharePointOnline. You'll walk away with practical tips to use in your organization today!

In today's episode of the #PixelMillWebinars, you'll learn from the experience of a global organization’s path to digital teamwork victory and get to see first-hand how to successfully plan a smooth migration for your team.

Join us at 11am PST!

It's the day of the show y'all! Join #Microsoft RD +MVP @EricOverfield at 11am PST as we walk you through a multi-national enterprise software company’s migration journey to #SharePointOnline. Learn about common pitfalls and paths to success.

Subscribe to PixelMill's

* indicates required

Let's Talk Digital
Workspaces Today

Get In Touch