Jason Reckers Featured 2007 Adventure Travel World Summit Speaker

(Davis, CA) – October 1, 2007 — The Adventure Travel Trade Association (ATTA) has named PixelMill Inc. CEO Jason Reckers as a featured speaker at the global trade organization’s third annual Adventure Travel World Summit in Whistler, British Columbia, Canada, October 4-7, 2007.
Reckers will join more than 50 adventure travel pioneers and experts representing marketing, Internet, technology, risk management and other disciplines spanning several industries. Future consumers, purposeful-travel trends, and leading-edge destinations headline, while strategic insights, best business practices and practical tools sessions complete the 2007 Adventure Travel World Summit (www.adventuretravelworldsummit.com).
Themed, “Conversion: Transforming Possibility into Reality.” Summit presenters will provide 500 delegates with a valuable array of perspectives aimed at challenging conventions of the global adventure travel community.
Reckers specializes in pairing online tools and resources with long established business strategies to build an effective web presence for small to medium sized organizations. He joins Eric Brodnax, Vice President, Orbitz Worldwide and General Manager – Away.com & Outside Online, and Robin Goldberg, SVP Marketing & Business Development, Blurb.com, among others, in presenting strategic insights on:

  • Indicators & Strategy for Search Engine Optimization – Reckers will contribute broad strategies for small to medium size operators looking to make SEO more of a long-term business strategy versus a task list of short-term solutions.
  • Pacing the Web’s Lightning-Speed Advances – Reckers will provide experienced perspective on emerging video/music technologies, search and mapping innovations, and advances in content and web site management tools such as SharePoint and blogs.
  • Fueling Social Networking for Organizational Gain – Reckers will focus on current and developing online options for businesses to benefit from the social networking trends as well as provide perspective on how social networking tools are an extension of long established networking strategies in business.

“Jason was selected for his ability to address cutting edge issues and solutions adventure tour operators, tourism boards, specialty agents and related businesses require to keep pace with this rapid-evolving industry,” said ATTA Director Chris Doyle. “He joins an esteemed line-up of presenters whose collective expertise and diversity are designed to lead others in adapting to and leveraging change for positive results.”
“Participating in this Summit and engaging with an adventurous and influential audience is ideal for addressing and advancing established and emerging web technologies to benefit the adventure travel industry’s rapid global expansion,” said Reckers. “This is a gathering of the industry’s who’s who and will give us all a chance to think about our respective businesses, with whom, and how we can work together in this new age of adventure travel.”
About the Adventure Travel Trade Association
Established in 1990, the Seattle-based ATTA (www.adventuretravel.biz) is a global membership organization dedicated to unifying, professionalizing, promoting and responsibly growing the adventure travel market worldwide. ATTA Members include tour operators, destination marketing organizations, tourism boards, travel agents/agencies, guides, lodges/resorts/attractions, media, and service providers. Host of the annual Adventure Travel World Summit, the ATTA provides professional support, development, education, research, marketing, career building, networking and cost-saving resources to its members.
About PixelMill Inc.
PixelMill, established in 1998, serves as the Web’s central source of solutions for web site builders offering an extensive array of high quality templates, images, video, audio, add-ons, platform-specific solutions, training, and custom services for developers’ Web design needs. PixelMill’s extensive digital library features high quality, guaranteed royalty free and free of copyright concerns, templates and tools with more than 2,000 Web, Microsoft® Expression® Web, SharePoint Designer, Adobe® Dreamweaver®, FrontPage®, and HTML templates, more than 1,800 PowerPoint® templates, over 9,000 stock images, and over 4,500 royalty free music tracks.

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