Prostores: How to Add the NexTag ROI Optimizer

Are you submitting your Prostores catalog to NexTag? If you are not, you should be! To get that setup, login to your Prostores admin area and click on Marketing found in the left navigation bar. Once in the Marketing Manager, look for the NexTag link under

Traffic Generation
Comparison Shopping (Advanced – Account required)

Once you have set that up, NexTag offers code that you can add to your Order Confirmation page called the NexTag ROI Optimizer that helps you track your Return on Investment (ROI) with NexTag. To accomplish this, add the following code near the bottom of your order confirmation page template:

<script type="text/javascript">
    /* NexTag ROI Optimizer Data */
    var id = 'enter your id here';
    var rev = '<ss:value source="$invoice.subTotal"/>';
    var order = '<ss:value source="$invoice.invoiceNumber"/>';
<script type="text/javascript" src=""></script>

You will want to change the ‘enter your id here’ to your id, i.e.

var id = '123456';

Also, you can change the


variable to the 


value instead if you wish, i.e.

var rev = '<ss:value source="$invoice.totalDue"/>';

is what is owed by the customer after discounts.


is the subtotal of items before shipping, tax and discounts. It’s up to you which number to report to NexTag.
Happy SEM!

One thought on “Prostores: How to Add the NexTag ROI Optimizer

  1. Informative article, totally what I was looking for.

Leave a Comment

Your email address will not be published. Required fields are marked *

Enter Code *

Filed Under


Anyone who has 'attended' a physical meeting by 'conferencing in' in knows the frustrations & limitations that come from not being in the room. You're the voice in the ceiling & not equally represented in the conversation.

This is no longer acceptable.

Today, we find ourselves facing the “hybrid work paradox.”

Employees are keen to retain flexibility. At the same time, human-to-human collaboration remains important.

To marry the best of both, hone your strategy, spaces, & tech to suit employee needs.

It's the day of the show, y'all!

Join the #PixelMillWebinars this morning at 11am PST for a live panel discussion about what the #digitalworkspace looks like for a #hybrid team, & how #Microsoft365 can empower your users no matter where they're working.


Join the #PixelMillWebinars this Thursday as we welcome key players from @OrchestrySoft, @KieferConsult, and @AP_Mortgage to discuss the hybrid work paradox and how #Microsoft365 can empower your users no matter where they're working.

We've all been itching to get "back to normal," but what does that mean? Are we missing out on valuable lessons learned by trying to return to something that perhaps wasn't working before?

Join us next week for a live panel discussion on the new normal.

Subscribe to PixelMill's

* indicates required

Let's Talk Digital
Workspaces Today

Get In Touch